Eleazar Sunglao's profile

USDA Certified Biobased Product

This is a redesign concept for Seventh Generation's BioBased Product label. This label represents ingredients that derive from renewable bio-resources. 

The packaging design of Seventh Generation products are vibrant and organic, which led me to reimagine the label's appearance. Without knowing the exact representation of the original icon—I illustrated nature's elements of sun, water, and land into simplified shapes with expressive colors. The decision to use this style achieves clarity and readability on a variety of their packaging materials and product sizes.   

USDA Certified Biobased Product
Published:

USDA Certified Biobased Product

Published: