Fidelity Investments started in 1930 shortly after the stock market crash in 1929. Since then, they have grown their presence globally to 9 other countries. Their headquarters is currently in Boston, Massachusetts. 

As an investment company that supports individuals and large businesses in our modern era, I felt that it was timely to update Fidelity's logo. This redesign is a conceptual approach that aims to provide a refreshed, tech-forward, and simplified appearance while maintaining the brand's identifiable characteristics.

Many financial companies have introduced mobile-first investing and saw an opportunity to develop a design that adapts to speciality platforms such as web, video, and mobile applications.