McCall Clifford's profile

Typographic Compositions

Exploring Typographic Compositions
Creating compositions using a Serif typeface- Stempel Garamond and a San Serif typeface- Neue Haas Grotesk.

Examples of the design process in exploring different visual hierarchy of the glyphs.
The brief for this project was to create two typographic compositions using the principles of design. We were allowed to use letterforms and glyphs to experiment with negative space, focal point, structure, and details. The end results are meant for each composition to portray a completed design that highlights the personality of each typeface. 
The final chosen compositions reflect the principles of design.
San Serif typeface- Neue Haas Grotesk
Serif typeface- Stempel Garamond
Typographic Compositions
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Typographic Compositions

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