This project, from 2009, was a complete branding and marketing assignment — create two looks, one for the week-long Kingston Trio Fantasy Camp held at a beautiful Scottsdale Arizona resort and the second, to promote and market their Summer Concert Series in print, online, and as POS materials.
The first step was to create a period-perfect Kingston Trio logo, something the band had never had in all its years of existence. The second step was to come up with a marketing position for the concert series, which lead to the creation of "Cool Music For A Hot Summer's Night."
The rest was just absolute creative fun — Make it cool. Make it memorable. Then, apply it to as many things as possible.
