The brand proposal that I share with you was made for a company that needed a logo that reflected different values; on the one hand, the product was a Speakeasy called "BOJANA".The name of it means "Voyage/Explorations" in old English, so they wanted an image that alluded to adventure, ships, the jungle, and elements such as compasses, maps, etc.The client wanted to evoke the feeling of searching for a hidden gem in an adventure behind closed doors.The entrance to the place will be hidden like a real speakeasy in the old days.
Exclusive and only for guests. Behind the closed doors there would be a classy intimate area with the aforementioned theme.The planned interior design consists of light leather sofas and brick walls, but not too rustic and not too masculine.
In the mood board shared by the client, several mixed concepts related to the brand were appreciated. On the one hand: the esoteric, the enigma, and the intrigue, on the other hand, the challenge, the adrenaline, the reckless and finally the hidden, the search, the treasure and the satisfaction.
The developed logo tries to unite all the concepts in each of the letters.
the "o" representing the zodiacal sign of Taurus, the first A representing the divinity of the guiding star, the second A representing the third open eye (wisdom attained) and the N indicating north and south as a compass
the "o" representing the zodiacal sign of Taurus, the first A representing the divinity of the guiding star, the second A representing the third open eye (wisdom attained) and the N indicating north and south as a compass
The chosen colors should transport us to the illusion of finding a Gem, and that the products would stand out in the external environment.
Finalmente y hablando en Español, un juego que me hice. Pues parte de la inspiración de Bojana fue la película Jumanji; la realidad es que la marca me sonaba a "Indiana" (de Indiana Jones) y luego la relacioné muchísimo a JUMANJI. Me imaginaba asistiendo a aquel bar, jugando un tipo juego de tablero como Jumanji, pero con otro tipo de retos que se dan mucho cuando la gente asiste a los Bares... así que a manera de juego, aquí les dejo finalmente una adaptación de la marca con el juego; espero lo disfruten. :)
¡Gracias!
