Coppel Always On
We never tire of exploring mixed media and all the challenges it brings. That's why we've created the most fun and warm scenarios for our characters to live in, connected with their Coppel Cell Phones.
The team brought to life all the magic and benefits the brand has to offer in the most creative way for the three campaigns that frame Always On.
Animatic
Before we dive into the 3D world, we like to visualize the timing of each scene with all it takes to reach a final cut that depicts in the best possible way the script and client needs.
Coppel Icons development
We've created a set of icons representing the Coppel spirit to enhance and portray the variety of benefits and products that the brand offers. Choosing a vibrant yet sutil look that creates brand awareness in multiple campaigns.
We've created a set of icons representing the Coppel spirit to enhance and portray the variety of benefits and products that the brand offers. Choosing a vibrant yet sutil look that creates brand awareness in multiple campaigns.
Credits
Excecutive Creative Director: Mariano Farias
Director: Natalia Ramadori
Executive Producer: Pedro Reales
Art Director: Natalia Ramadori
Production Coordinator: Paula Pescio
Design: Nicko Reyna, Lautaro Pesano, Kleberth Gomez, Natalia Ramadori, Carol Erique, Maximiliano Vera, Nohely Wild
Lighting & Shading: Nicko Reyna, Lautaro Pesano, Kleberth Gomez, Natalia Ramadori
Animation: Nicolas Pellegrino, Juan Ignacio Garay, Leonardo Martin, Juan Levinton, Sebastian Pellegrino
Lead Animation: Sergio Slepzuk
Lead Compo: Maximiliano Lagraña, Nicolas Pellegrino
Agency Vendaval
General Creative Directors: Luis Sánchez Zinny & Carmelo Maselli
Creative Directors: Alejandro Diéguez & Joaquín Etchegaray
Strategy Director: Pablo Lezama
Planner: Máximo De Ambrosi
Digital execution: Jennifer Leszczuk & Facundo Martínez
COO: Lucía Villamil
Account Manager: Victoria Fernández Villar
Client Coppel
Andrea Almeida Beltran, Anahí Castaños Bernal, Krishna Quintero Gamboa
Excecutive Creative Director: Mariano Farias
Director: Natalia Ramadori
Executive Producer: Pedro Reales
Art Director: Natalia Ramadori
Production Coordinator: Paula Pescio
Design: Nicko Reyna, Lautaro Pesano, Kleberth Gomez, Natalia Ramadori, Carol Erique, Maximiliano Vera, Nohely Wild
Lighting & Shading: Nicko Reyna, Lautaro Pesano, Kleberth Gomez, Natalia Ramadori
Animation: Nicolas Pellegrino, Juan Ignacio Garay, Leonardo Martin, Juan Levinton, Sebastian Pellegrino
Lead Animation: Sergio Slepzuk
Lead Compo: Maximiliano Lagraña, Nicolas Pellegrino
Agency Vendaval
General Creative Directors: Luis Sánchez Zinny & Carmelo Maselli
Creative Directors: Alejandro Diéguez & Joaquín Etchegaray
Strategy Director: Pablo Lezama
Planner: Máximo De Ambrosi
Digital execution: Jennifer Leszczuk & Facundo Martínez
COO: Lucía Villamil
Account Manager: Victoria Fernández Villar
Client Coppel
Andrea Almeida Beltran, Anahí Castaños Bernal, Krishna Quintero Gamboa
