The Great Orchestra of Christmas Charity (GOCC, Polish Wielka Orkiestra Świątecznej Pomocy, WOŚP) is the biggest, non-governmental, non-profit, charity organisation in Poland raising money for pediatric and elderly care.
Since April 2016 the GOCC ranks on the top of the list as the most trusted public entity according to Brand Asset Valuator and is the second strongest brand in Poland in the ranking compiled by Millward Brown and Young & Rubicam agency.
WOŚP (GOCC) and mBank worked again to raise more money, this year for those with sight disabilities.
In 2022, the Great Orchestra of Christmas Charity collected a record amount of PLN 224 376 706.
We were given the task to create a creative idea for this year's joint mBank and WOŚP TV spot.
We wanted to show the history of WOŚP, and this year's theme, through the magical fairy tale. A colourful moving city through which Jerzy Owsiak (the head of the Great Orchestra of Christmas Charity) walks and tells us about their achievements.
We wanted to use as much as possible real, handmade assets. All the elements visible in the film were physically created in scale and used to record this magic spot.
DATE: December - January 2021/2022
ROLE: Art Direction/ design
Agency: BBDO Warsaw
Art director: Przemek Łowicki
Copywriter: Agnieszka Pisarek
Director: Martyna Iwańska
Production: Flota filmowa
Production: Flota filmowa
