Dayan Start-up Studio
Brief:
Dayan startup studio mission is to encourage new ideas and help them thrive by providing all the resources and support they need to succeed.
Solution:
The project helped them to determine what the studio's brand soul was and how that could be communicated visually.
Our team used the results of the brand strategy sessions to develop a logo, color palette, and visual style guide for the studio, which helps it better communicate its brand to its intended audience.
Our team used the results of the brand strategy sessions to develop a logo, color palette, and visual style guide for the studio, which helps it better communicate its brand to its intended audience.
In the design process, we tried to have a logo that represent Dayan's business, personality, and values but in the most possible simple way. this concept emerged through the ideation process around growth and caregiving concepts. The logo shows a star is growing at the heart of a studio. The idea is unique and works great for a whole visual identity system and helps the brand to increase brand awareness.
