Body Dough is a skin care brand by Tara Dube, providing a range
of body butters and scrubs. It is a small business that started in 2021 and is based in Delhi. Tara was looking for a logo and jar labels thats fit well with the brand image and catered to her wide range of audience. Since the audience falls in the 13- 27 age bracket, it was important to create something that the audience identified with. Body Dough might be a skin care brand but the product are represented
in such a way that they look like dessert so the requirement was to create an identity that resembled a bakery.
of body butters and scrubs. It is a small business that started in 2021 and is based in Delhi. Tara was looking for a logo and jar labels thats fit well with the brand image and catered to her wide range of audience. Since the audience falls in the 13- 27 age bracket, it was important to create something that the audience identified with. Body Dough might be a skin care brand but the product are represented
in such a way that they look like dessert so the requirement was to create an identity that resembled a bakery.
The colour palette includes a nude background with the logo inspired by chocolate donuts. The illustration of the four variants are made up of bright colours with a thick outline to give it a sticker-comic feel. The drip in each illustration represents the brand and is inspired by the dripping chocolate sauce in the logo.
The 4 cap and packaging labels are in sync with the logo and the brand image.
