MSLK Design's profile

PIONEER IN COLOR SAFE HAIRCARE GETS A COLORFUL REBRAND

MSLK Design
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beauty branding beauty packaging brand architecture brand identity design packaging design social media
PIONEER IN COLOR SAFE HAIRCARE
GETS A COLORFUL REBRAND

Acquired by Cosway Co. in 2020, the nine-year-old brand Colorproof was looking to refresh its brand image and positioning. While most haircare lines offer one option for color preservation, ColorProof offers six — pairing superior color protection with other desirable benefits such as smoothing, volumizing, etc. MSLK was tasked to help the Cosway team objectively evaluate crucial decisions in the packaging and brand restructuring process, redesign the brand identity and packaging, and bring to life a new visual and verbal story for the brand that truly captured market white space.
beauty branding beauty packaging brand architecture brand identity design packaging design social media
SERVICES

Brand Strategy  •  Brand Architecture  •  Brand Story  •  Brand Audit  •  Copywriting  •  Competitive Analysis  •  Logo Design  •  Packaging Design  •  ​​​​​​​Photo Art Direction
beauty branding beauty packaging brand architecture brand identity design packaging design social media
beauty branding beauty packaging brand architecture brand identity design packaging design social media
beauty branding beauty packaging brand architecture brand identity design packaging design social media
beauty branding beauty packaging brand architecture brand identity design packaging design social media
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PIONEER IN COLOR SAFE HAIRCARE GETS A COLORFUL REBRAND
Published:
MSLK Design's profile

Owner

MSLK Design's profile
New York, NY, USA

PIONEER IN COLOR SAFE HAIRCARE GETS A COLORFUL REBRAND

Published:

Creative Fields