BRINGING JOI TO HAIRCARE
Having recently codified their brand essence as the “Joy of Healthy Hair,” the Joico team came to MSLK looking to refresh their packaging to visually convey vibrancy and joy. MSLK was tasked with the challenge of bringing more delight onto the package while moving away from the primary packaging molds, silk screening, and colored plastics used for the current brand. The new brand would move into printed labels on stock packaging, yielding a more consistent and cost-effective treatment across the entire line.
SERVICES
Brand Strategy • Brand Audit • Consumer Research • Competitive Analysis • Packaging Design
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