PRESS ON NAILS SOCIAL DEBUT @ SALLY BEAUTY
After experiencing explosive growth in Korea, Magic Press Nails by Dashing Diva is bringing press-on nails to mainstream America. MSLK’s assignment was to drive traffic to Sally Beauty for the brand launch in the spring of 2018, and to educate US consumers that Magic Press Nails offer a salon-quality gel finish with no glue and no nail damage. Our objective was to communicate the playful fun of Magic Press’s high-quality press-on nails, which can comfortably be worn for a variety of occasions and feature high-quality jewels and finishes.
SERVICES
Competitive Analysis • Brand Audit • Retail Audit • Brand Strategy • Tagline • Marketing Plan • Art Direction • Print Promotion • Retail Display • Sales Collateral • Social Media Campaign
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