In 2020, Agrana launched a new line of Watson Says syrups and fruit concentrates, traditional additives for beverages and confectionery. The client approached us with a ready-to-use label design concept, within which we had to draw illustrations for each flavor.

Illustrations are made with reference to watercolor painting, such style reflects kraft and naturalness of the product, besides — in this way we tried to convey the flavor intensity of the product.

The result is a line of syrups that fits into an already known category, but has its own personality, starting with unusual flavors and finishing with every detail of the visual design.

Art Director: Sergey Samofalov

Illustrator: Valeriy Golubcov

Project Manager: Marta Bekker