The power of audio
Good things come from great conversations
An inviting atmosphere with easygoing hosts. And casual exchanges on topics like recruitment, employer branding, new work, digitalization, agility or leadership. In the "HR snackbar" the new StepStone Podcast Studio hosts a number of corporate experts – the guestlist as varied as the drinks menu in a high-end bar. Exciting personalities from companies of all sizes, self-employed coaches, bloggers, the list goes on. The concept: to give guests maximum airtime to share their insights, experiences, and recommendations.
It was in this space – in the modern, youthful office headquarters of StepStone Deutschland GmbH in Düsseldorf – that we cooperated with events by pace to create the right atmosphere: An interior, designed entirely in tone on tone black. In the center, a rounded seating arena. Professional recording equipment and acoustic panels mounted on the walls. Illuminated graphics in the shape of a microphone. And relevant visuals that round off the themed space and immerse the studio in dynamic blue light – in keeping with StepStone's CI.
It's all in the mix! Communication, collegiality, and creativity, combined with dedication to the task in hand. Corporate podcasts are booming and occupy an increasingly significant place in the marketing mix, alongside traditional and social media. So, what's the success formula for improved reach? The answer is authentic, engaging, informal conversations with information straight from its source. All spontaneous, and quick to produce with an in-house podcast studio directly onsite.
