Buena Clementina Sauce Bottle Design
For this project, we were tasked with creating a logo and sauce bottle for an imaginary sauce company. My company, Buena Clementina, creates flavorful simmer sauces that can be used to create exotic weeknight meals in minutes. The company's target audience was young professionals between the ages of 20-35 who typically buy natural products.
T h e L o g o
The hand-drawn lines, interlocking letters, and leaf illustrations create a design that felt festive, hand-crafted, and playful. I used this logo in conjunction with a vibrant color palette to create packaging that would stand out and communicate clearly about the product.
T H E P A C K A G I N G
Each bottle had chili pepper system to portray how spicy the flavor was, a designated color for each flavor profile, and additional information and instructions on the back.
S K E T C H E S
