The palm of happiness
"Children need their parents"
In 2020 we have set ourselves an unattainable goal in the past — to raise a record fund for Family Rooms, when all donations are directed only to COVID-19, the number of visitors is limited and people are concerned about their financial wealth.
The campaign was an important thing to happen because parents’ presence with the child during the illness contributes to its better recovery.
We decided to make campaign special this year. And address it not only to family men but also to a younger audience, appealing to deep insight:
Even adults need parents: "Dad, I'm scared!", "Mom, how long pasta need to boil?", "Mom, have you seen my green hoodie?".
We can hear these words from the twenty-five-year-old interpreter Olya, as well as from the thirty-year-old IT guy Anton. Or any adult, because anytime problems come in our life and we need loving support, we all first turn for help to our loved ones - our parents.
Imagine how sick kids lack their mother's and father's support in hospitals. And this is why #Kids_can't_do_without_parents!
AWARDS: EFFIE GOLD ⭐️
