● The Client
Vinylize has been making special glasses from used vinyl records since 2004. in Budapest, Hungary.
Each year, Vinylize re-purposes approximately 3 metric tons of vinyl, or around 20,000 records, transforming them into eyewear and eyewear accessories which means more than 40 tons since 2004.
Many stars have worn handmade vinylize glasses since the beginning around the world, actors, musicians like Robbie Williams, Elton John, Marky Ramone... and many more.
● The TASK
It was important for the appearance of the original logo to remain unchanged for the lay observer, but still get a more organized, professional and unified look. Thereby retaining previous brand values. The main goal was to create an easily categorizable, modular and comprehensive identity system with various additional elements.
Made on behalf of Tipton Eyeworks in 2022.
Project photos included in the presentation
made by Gergő Gosztom
and Marky Ramone (Ramones)
● Thank you for your attention!
