Special Bond Skyfall edition of the Xperia T
Formats: Small flat box and large flat box (offer specific)
Year: 2012
Xperia T (and two market specific variants: Xperia V and Xperia TX) was the latest smartphone featured in Skyfall – the 23rd James Bond film that premiered 2012.
Formats: Small flat box and large flat box (offer specific)
Year: 2012
Xperia T (and two market specific variants: Xperia V and Xperia TX) was the latest smartphone featured in Skyfall – the 23rd James Bond film that premiered 2012.
Sony Ericsson first partnered with Bond for Die Another Day in 2002, using both the T68i and P800 in the film. Sony Ericsson phones have since featured in all Bond films, with the K800i and M600i making their debuts in Casino Royale, and the C902 bringing limited edition glamour to Quantum of Solace
Front and back design.
Small flat box - front and back.
Small flat box - front and open box
Large flat box - Outer box front (standing) and inner box upper side.
Large flat box - Outer box front (standing) and inner box opening side.
Large flat box - Outer box front (standing) and inner box open.
The packaging was featured in the official commercial.
Sony Ericsson Jalou - Dolce & Gabbana Edition
Format: Jewellery box
Year: 2009
Year: 2009
Aimed straight at the style conscious, the Sony Ericsson Jalou - Dolce & Gabbana Edition clamshell handset, came festooned with rose color and 24 carat gold plating and was as small as a lipstick box. The packaging design, from the construction, finishing and box opening experience, was specially designed for this product. The aim of this project was to make an offering that competed against the high-end fashion products of the world.
The offering - sell in presentation.
The offering - sell in presentation.
Small display box (left) and the official packaging to the right.
Box open.
Kit content bags made of colour matched satin.
Box opening.
Sony Ericsson Valentines & Mothers day offering
Format: sleeve for 3 different packaging formats
Year: 2009
Year: 2009
Market specific offering
10 in total, pink color variants of Sony Ericsson handsets, were included in this Valentines & Mothers day offering. The original packaging of these products where covered with a custom-made sleeve. The aim was to make the box look like a gift without adding on too much of an additional cost to the project. The sleeves were distributed to the end sellers where they could easily put the sleeve on and remove it when the offering ran out.
Sleeve on.
Marketing material displaying the box.
Bus stop scenario.
Sony Ericsson Pink Ribbon offering
Format: sleeve
Year: 2009
Year: 2009
Similar idea to Valentines & Mothers day offering. This project only reached a conceptual stage.
The offering - sell in presentation. The first draft.
Sleeve design.
Close up.
Sony Ericsson Xperia active – billabong limited edition
Format: cube box.
Year: 2011
Year: 2011
Market specific offering
The first product of the partnership between Sony Ericsson and the extreme sports brand Billabong was the Sony Ericsson Xperia active -Billabong edition.
The back covers.
Sony Ericsson F305 - Fifa Edition
Format: minicube box
Year: 2009
The Sony Ericsson F305 was an entry-level priced phone that has been customized for gaming. For FIFA 2009, targeting football fans and not only, the handset came with the FIFA 2009 game pre-installed and a special edition packaging to go with it.
The Sony Ericsson F305 was an entry-level priced phone that has been customized for gaming. For FIFA 2009, targeting football fans and not only, the handset came with the FIFA 2009 game pre-installed and a special edition packaging to go with it.
Box back and box front. Both sides can be displayed.
Wallpaper scenario
Sony Ericsson Walkman Spiro - Roxy Edition
Format: cuboid box
Year: 2010
