L o g o s S t u d y A p p P r o d u c t R e l e a s e
Every couple years, the Logos Bible Study app does a major product release. This being the ninth release, it had to be best yet. The campaign had multi-million goals so it involved working with people across all teams and levels. A goal for creative was to take inspiration from the key features being release while retaining the brand essence.
This was my second product release where I was able to be both the lead designer and art director for the project.
Art Director | Lead designer
A unique part of this product launch is developing physical packaging. These are mostly used at conferences. Each release has multiple levels with different price points so I created a system for the different product variations.
Early exploration that incorporated the nine while also leaning into that "dark mode" look with the spot varnish.
It was important to establish a style for video and photography. We did numerous photo shoots and one main campaign ad. This moodboard was used by our product designer, photography, and director.
