TAKING MASCARA TO NEW LENGTHS
The Kim family came to MSLK seeking to bring to life a new line of mascaras centered around a patented 360° degree wand technology. MSLK helped the Kims establish a unisex, all-natural, brand positioning, product assortment, and brand identity from the ground up.
SERVICES
Brand Architecture • Brand Story • Competitive Analysis • Consumer Research • Digital + Web Design • Logo Design • Naming • Packaging Design • Product Development • Sales and Distribution Plan • SEO Keyword Strategy
“The brand positioning, product assortment, and packaging MSLK prepared for us has been very well received by retailers, consumers and press.”
– Ash Kim, Founder, Meloway
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