REPOSITIONING A WORLD CLASS SPA + WELLNESS BRAND
Based out of Thailand, Pañpuri provides natural and organic wellness to world-class retailers and spas. They are market leaders with ever-expanding lines of skincare, bath, aromatherapy and personal care products. MSLK’s assignment was to refine and unify the Pañpuri line, creating a more consistent, cohesive, and luxury brand experience and establishing the backbone of the company’s plans for future expansion.
SERVICES
Competitive Analysis • Brand Audit • Retail Audit • Brand Architecture • Packaging Rebrand • Logo Refinement
“It is quite a relief to now have a clear direction moving forward. During the day of our Brand Strategy workshop, we were able to solve issues that the Pañpuri team had been grappling with for years. MSLK brought clarity and fresh perspective to issues we hadn’t been able to resolve previously as well as fresh ideas on topics we hadn’t even considered.”
– Vorravit Siripark, Founder, Pañpuri
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