PROPEL MANILA X LAZADA TURN PINOYS’ LOVE OF PARTY GAMES INTO A REEL-FIRST GAME OF CHARADES WITH EPIC RESULTS
“If you guess it, you might just win it. #LazPlayCharades!” — now that’s the kind of simple rules and inviting mechanics that can make plenty of room for fun, creativity, and a whole lot of brand love.
This year marked the big 1-0 of Lazada in the Philippines. Ten years of empowering Filipinos to shop to their finger-heart’s content, all just through their phones. And to celebrate this milestone birthday, Lazada partnered with independent creative digital agency, Propel Manila, to create
the first-ever EPIC GAME OF CHARADES on Instagram Reels, with unequivocal epic results.
To host and star in these epic games of charades, they enlisted no other than local drag queen, @yourtitababy! Acting out a Dyson Airwrap Styler,
a DJI Drone, Apple AirPods, and even a Robo Vacuum in a series of four reel videos. She can definitely now add charade-acting to her arsenal
of talents. And for the charade guessers? All people had to do was enjoy watching her LOL acting, guess what item from Lazada she is, and then comment their answer for a chance to win it.
Simple. Fun. Insightful to what Filipinos know and love, coupled with a winning understanding of digital reel platform and how to bring it even further.
It wouldn’t be hard to guess that this EPIC GAME OF CHARADES produced record-breaking results for the eCommerce brand.
With over 750,000 people participating and sending their entries in just three days.
Visit these links to view:
https://www.instagram.com/reel/Cbl8fSyDIrR/?utm_source=ig_web_copy_link
https://www.instagram.com/reel/CbmmlPBrq1F/?utm_source=ig_web_copy_link
https://www.instagram.com/reel/Cboa__YuBI8/?utm_source=ig_web_copy_link
https://www.instagram.com/reel/CbolViOFv3L/?utm_source=ig_web_copy_link
