Biref
Developed a new and vibrant branding for an ever-evolving in and outdoor event space owned and operated by Yenakart Group, the team behind Bangkok’s renowned restaurant, Workshop.
Solution
Imagined and developed two style guides that are able to live together. The first being built and used to promote the event venue itself and the second one dedicated to promoting commercial events held at 19 Yenakart Eatery & Garden.
Strategy
The venue branding used to promote the event space itself capitalizes on a dark green color together with different leaf textures paying homage to the lush garden of the outdoor space.
On the other hand, color-coded mechanics matching strong visual backgrounds were developed to create a commercial branding that allows showcasing partners’ events. A consistent structure associated with the venue ensures brand visibility, while vibrantly putting forward the events.
Scope
Branding / Art Direction / Collaterals Design / Photography & Dynamic Content / Graphic Guidelines / Voice & Storytelling / Social Media content strategy / Social Media content development
