ATOL is an IT leader in retail automation software. The history of the company began 20 years ago with
one cash desk. Nowaday, the retail market is undergoing significant changes and is driving the digitalization
of the economy. Under these conditions, ATOL is transforming as well: it launches modern products
and solutions, enters new markets. However, for many, the company has so far been associated exclusively
with the world of cash registers. That's why the new identity is designed to reflect the ideological, product
and organizational transformation, as well as emphasize the flexibility, dynamism and leadership of the brand.
Some people consider financial infrastructure as a necessary evil. Boring, full of routine. A true commodity
that deserves to be invisible.
We believe that finances are the blood of any business. The flow of money is what gives a momentum
to any product or service. Helps to fulfil entrepreneur's dream.
That's why we've made ATOL identity so bold, eye-catching and dynamic. Yes, it's about accepting
and moving money. And there's nothing to be ashamed of.
There are three main values in visual communication: automation, digital and people.
Automation. Atol helps clients automate sales so they have more time for the most important things.
We use a rhythm in graphics to express automation as repetitive activities.
Digital transformation is expressed in digital design elements: pop-up notifications, icons, reminders
and other interface elements.
People are the main value of the company. Photos, illustrations and a friendly copywriting help to express empathy and emotions.
The Clients
Creative directors: Ivan Dergachev, Oleksandr Bozhko
Design director: Lidiya Kapysh
Art director: Alexandra Chushkina
Design director: Lidiya Kapysh
Art director: Alexandra Chushkina
Brand designers: Artem Veretenko, Alexey Pushkarev, Daria Buhanova
Junior designer: Tatyana Likhacheva
Illustrator: Maria Granatkina
Motion: Alexander Zakharov
3D: Mikhail Skripin
Project manager: Elena Savina
Account director: Maria Chechelova
Project manager: Elena Savina
Account director: Maria Chechelova
Сlient team: Sergey Andriyashkin, Maria Dubinkina
