newphonesmell.com
So besides working on some campaign proposals for JetBlue (which turned out to be just online banner ads—sigh), the guys gave us this really cool assignment during the last two weeks there. Dan Madsen had just got back from shooting US Cell’s latest commercial featuring their irreverent spokesperson Bruce trying to sell his New Phone Smell product, and they wanted to do a quick and cheap online extension for the spot. The ask was to create a landing page for the product, and write, storyboard, and shoot a youtube infomercial for New Phone Smell. Oh, and it had to look super shitty too, which was both challenging and awesome at the same time.
