VM collaborated with PowerA to create the launch film for the Xbox Pastels Controllers.
The goal of the launch film to was make the line of 5 controllers appeal to the female Xbox gamer. "Playful in Pastel" was the tag line for the launch film. Pastel colors are typically light or muted versions of the color wheel's primary and secondary color hues. The feeling of the film was meant to be light, airy and playful.
One of the most interesting shots for us was the opening shot. Our client wanted the controller to come out of a liquid to indicate the painting of the design onto the controller. We wanted the consistency of the liquid to not be as thin as water but not as thick as taffy. We wanted to feel some resistance as the controller tries to emerge.
We wanted the texture of the floating rocks to have a soft rubber like look to match the look and feel of the Purple Camo controller
Process
Using match cuts on beat to the music to transition between controllers and scenes
Client: PowerA + Xbox
Production Co: VM
Creative Director: Gabe Blank
Producer: Joel Van Zeventer
Animation: Ivan Semchuk, Nikita Shuliahin
Music + SFX: VM
