Future London Academy’s identity for UX & Digital Design explores the future of the UX industry
What are the futures of UX & Digital design? And which skills do you need to fit into this future and be not just an amazing UX Designer, but to lead teams, scale design operations and, potentially, make the world a better place?
Executive School For Creatives, Future London Academy addresses the uncertainty of the future of UX with its new identity for ‘UX & Digital Design’, the ultimate collection of Masterclasses on UX Strategy, Design Process, Innovation, AR, VR, VUI and Digital Sustainability. Featuring top agencies such as Native, HUGE, Accenture to name a few.
The digital world is changing rapidly, and with it comes new opportunities for creatives who are willing to take the plunge. Whether your goal is to help shape these tools into something more human-centred or simply find out which ones have the best career prospects so you can invest time learning them.
The dynamic identity represents these changes in the ever-evolving UX industry. It is built around the rounded rectangle — a simple and straightforward metaphor of a screen. This shape changes proportion, duplicates and fills the space just like the screens do in real life. The elements can be easily scaled to any screen size, which makes them easy to use. This expression of a screen is well-executed in the interactive, scrolling animations on the website. Making the user want to continuously scroll through to key pieces of content.
The futuristic colour palette enhances the digital-feel look and illustrates an optimistic view of this industry – black and white with splashes of the blue-to-purple gradient. Small yet playful additions like the code panel aesthetic, illustrative icons and punchy quotes add more depth to the visual language and reflect the diverse topics featured on UX & Digital Design masterclasses.
