台灣是個四面環海的熱帶島嶼，在海洋的環抱下，我們擁有超過一萬種生物的豐富海洋資源。現今因為消費端多數選擇進口魚種食用，造成魚種銷售單一化的狀況，我們希望藉由創新的產品做為話題，吸引大家開啟了解台灣魚類的第一步，以吃在地、食當季為核心，從視覺設計轉化為記憶點、日常作為切入，讓消費端在生活中了解如何正確的吃魚、懂得吃在地，也避免仰賴進口的冷凍海鮮，更避免進口過程中製造的大量碳排放；懂得吃當季，用新奇且兼具保養價值的產品為橋梁，吸引消費者了解食用當季魚類對資源循環與永續的重要性，在吃魚的同時盡到生態保護的作用。
Taiwan is a tropical island surrounded by seas. In the embrace of the ocean, we have abundant marine resources of more than 10,000 species of organisms.Today, most consumers choose imported fish for consumption, resulting in a phenomenon that simplification of fish sales.We hope to use innovative products as a topic to attract everyone to start the first step to understand Taiwan's fish, so that they can be eaten locally and in season.Based on this, from visual design to leaving a deep impression, with daily as an illustrate, let consumers know how to eat fish correctly and how to eat fish in their lives, avoid relying on imported frozen seafood, and avoid the process of importing a lot of carbon emissions.Know what to eat in season and use novel and maintenance-worthy products as a bridge. Attract consumers to understand the importance of consuming seasonal fish for resource recycling and sustainability. Eat fish while protecting the ecology.
島魚有「島嶼上的魚」之意，我們選擇用份量感較顯著的字形去呈現出島嶼的穩重，也在「魚」字的設計上保留圓潤的外形，同時團隊賦予了logo「山脈」、「海浪」以及「島魚」的意義，再透過山形的編排的方式下，標準字與logo的佈局呈現出台灣身為海島國家由山脈堆疊出來的樣貌。
Island fish means "fish on the island". We chose to use the more pronounced glyph to show the stability of the island. We also retained the round shape in the design of the word "fish".The team gave the logo the meaning of "mountain", "waves" and "island fish", and through the arrangement of mountain shapes, the layout of the standard characters and logo presents the appearance of Taiwan as an island country stacked by mountains.
我們配合標準色，將魚鱗搭配海洋的夢幻色調並以插畫呈現，視覺輪廓上刻畫出台灣魚類的細節及紋路特色，讓大眾在挑選魚種即食用魚類的日常中也可以以輕鬆自在方式藉由外觀來認識台灣的食用魚種。
We use standard colors to present the fantasy of fish scales with the dreamy tones of the ocean and present them with illustrations. The visual outline depicts the details and texture characteristics of Taiwanese fish, so that the public can choose fish species and eat fish in a comfortable way. Get to know Taiwan's edible fingerlings.
海報選用了銀箔紙的材質，希望能在呈現魚鱗的感覺時增加海報的吸睛度，同時在魚的排版上，我們也希望跳脫框架讓當季魚的編排呈現出海底虛實變化的感覺。
The poster is made of silver foil paper, hoping to increase the eye-catching of the poster when it presents the feeling of fish scales. At the same time, we also hope to get out of the frame and let the arrangement of the seasonal fish show the feeling of virtual and real changes in the seabed.
以創新為話題視覺為吸引島魚製作出擁有魚紋外型的果凍，充分的循環利台灣島嶼的資源，使用果汁調色調味製作出自然的漸層細節，呈現魚肉的色澤，而藉由水果富含的維他命C也能促使魚鱗裡的膠原蛋白更好吸收，再以包裝的白色線條作為輔助呈現具有裝飾辨識的魚紋。
Taking innovation as the visual theme, the fish pattern shape attracts island fish to make jelly, fully recovers Taiwan island resources, and uses juice to color and season it to create natural gradient details of fish meat. Vitamin C in fruit also promotes collagen absorption in fish scales. Then the white lines of the packaging show a fish pattern with a decorative logo.
本次的包裝設計中，我們運用了的白色調作為基底，並搭配飄散的簡約魚鱗圖形，象徵著產品本身的特色，透過簡單的包裝呈現出果凍不同顏色，構成整個視覺的特別性，產品背後的將純粹、簡單的重要性放大。簡潔輕透是該包裝的主要概念，以設計襯托出產品的價值。
In this packaging design, we used the white tone as the base, and matched with the simple floating fish scale graphics, which symbolized the characteristics of the product itself. Through the simple packaging, different colors of jelly were presented, which constituted the particularity of the whole vision. Amplifies the importance of pure, simple. Simplicity and lightness are the main concepts of the packaging, and the design brings out the value of the product.
專刊設計中我們首先對在地魚種進行整理、分類並搭配果凍禮盒作為介紹，使原本編排風格更具有獨特性，讓消費者對於相關當地魚種的知識也得到了提昇並增加使用便利性。
In the design of the special issue, we firstly organize and classify the local fish species and introduce them with a jelly gift box, which makes the original arrangement style more unique, so that consumers' knowledge of relevant local fish species has also been improved and the convenience of use has been increased.
