GROCERY BOUTIQUE "STEPPE"
store
2021
CLIENT
The largest agricultural holding Steppe in southern Russia. https://www.ahstep.ru
OBJECTIVE
Development of a grocery boutique for the sale of its BIO products. It's task is to make customers feel emotions and get the understanding that this store is the one where he or she will buy natural products.
SOLUTION
The design was based on the "farm origin", which took advantage of minimalistic solutions (large strokes). Brick, mosaic, concrete, tiles, wood, open engineering networks - this is a tribute to old good farming times and traditions.
Since the "farmer" style is overloaded and not suitable for small rooms, we diluted it with a minimalist approach, using materials "from corner to corner", which made the image much easier. The interior turned out to be very stylish and bright, which gives positive emotions and correct associations with the brand.
Project executed - In 51 days
Area - 115 m²
City - Rostov-on-Don
Country - Russia
