Helica is the sustainable support solution for your structure.
Check the website here.
The goal
This project aims to reimagine and redesign Helica's web experience to better explain its mission and help the users navigate through the narrative.
In order to accomplish this, we decided to speak to our audience in a more visual way so that we could establish a clearer path for the information flow. The design was also explored in a more minimalistic and clean solution so that the main focus is kept on the message and the product presented.
The design solutions
Branding assets like the logotype (and its animations), the color palette and the overall shapes were kept in order to maintain Helica's identity and look & feel the public already knows.
Animation, motion and dynamic components were introduced in order to present a more delightful user experience and a more pleasant journey for our users.
Client: Slefty
2022
