We created an interactive Snapchat filter, for the client, Standard Bank, that allows users to decide whether the item shown on screen is a vibe or not a vibe. The user will tilt their head either to the left or right to select an option.

When we started the ideation process, we wanted to centre our concept around the account benefits. The MyMo Account costs R4,95 monthly, almost R5, (half of R10). Our insight was that a R10 note in SA is refereed to as a tiger. We used this concept to initially create a half tiger filter.