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aolab DESIGN / NIKE VDay workshop cocreation @ Nike001

aolab x NIKE cocreated a Valentines Day workshop event to engage GenZ consumers in Nike001, Shanghai.
In order to present participants with a creative  and fun workshop, aolab designer Ashley Hu collaborated with the coding team to design Nike's exclusive QR code website. The participants can hid love messages in QR codes and turned them into Magic Shrink accessories with their lover.
The Magic Shrink is printable and paintable. In the crafting process, participants can write their love massage in the QR code by themselves, and print it out. People can also add hand-drawn elements on the Magic Shrink. After all the process you will get a unique gift for your lover.
Acrylic Magic Shrink jewelry making method:
1. Write love words to each other hidden in the QR code to print
2. Hand-draw/color your favorite Acrylic Magic Shrink elements
3. Cut and heat the Acrylic Magic Shrink 
4. Evenly coated the Magic Shrink with UV glue.
5.Choose your favorite accessory hardware and install it

Scan the QR code through wechat and try the unique program we created for the event.


aolab DESIGN / NIKE VDay workshop cocreation @ Nike001
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aolab DESIGN / NIKE VDay workshop cocreation @ Nike001

Published:

Creative Fields