A biannual publication that assists the national and international sales force with presenting the product to a dealer base, booking orders, and gaining overall familiarity with the NATHAN line for that season. Performance essentials are organized under three distinct umbrellas: Hydration, Gear, and Visibility. Mixed within the product assortment spreads are informative pages that highlight important developments in form and function, new items in the line, and visuals that help describe various features and benefits of a category.
Cover
Opening spread for the Hydration section.
Opening pages for the Handhelds within the Hydration section. This space is utilized to showcase the progression of NATHAN'S Fire and Ice Technology into the Flask and Handheld form. These products are both hi-viz reflective and double wall insulated.
Standard layout for product pages
Opening pages for the Race Vest category in the Hydration section. The left page lists the products to follow as well as a brief introduction to the family. The right page is a simple guide outlining the featues and benefits of the vests based on weight, fit, capacity, and storage.
Feature spread for the new Ultralight Race Vest, Firecatcher
Feature spread for NATHAN'S highest capacity Race Vest, Elevation
The spreads for the Race Vests need much more space for copy that details the sophisticated mix of materials, integration of storage, fit, weight, and many other features.
Opening pages for the Hydration Belts category in the Hydration section. The left page lists the products to follow as well as a brief introduction to the family. The right page starts off the product rollout.
Opening spread for the Visibility section.
Standard product rollout pages
Opening spread for the Gear section.
Standard product rollout pages
Back cover
