The Challenge
Create a promotional campaign for an international music festival. The campaign will have the following deliverables:
Logo
Digital Poster, Social Media Ads
Promotional Merchandise
Brand Themes
Hip/Hop, Intense, Fun
Software
Illustrator, Photoshop
Logo Development
First I started with logo thumbnails trying to figure out how to implement my music festival name, 'DrumsNBass' into a logo. i tried multiple things but at the end my peers suggested using negative space. I also came up with keywords that would help me identify a better logo, to get an understanding of the company.
Typography
Alternate Gothic No1 D
Bodoni 72
I chose Alternate Gothic No1D as my primary font because of its bold lettering and eye catching weight. This font style is different and not many rap posters have used this font
Poster
Merchandise
