Pasta Italia
Visual identity for a catering brand
Year of cooperation: 2021
Pasta Italia is a catering concept located in food courts in shopping centres, e.g. in Galeria Posnania, Poznan, Poland. The offer includes more than a dozen types of pasta, salads and desserts prepared on the spot, in a few minutes. The brand focuses on quality: it imports Italian pasta, uses Italian cheese, Parma ham, fresh salmon fillets, grey prawns, wholemeal pasta and prepares the sauces according to Italian recipes.
Objective:
• The brand needed a new version of the logotype, which could be used in various fields of exploitation and would also allow the registration of the wordmark,
• Creation of a visual language for the brand: colours and their combination, types of fonts, graphic elements, style of photos and videos, a catchy slogan to present the concept of the fast-food restaurant in a coherent way.
Outcomes:
• For Pasta Italia, we have developed a new version of the logotype and the entire visual identity, which is based on a combination of dynamic images, elegant black colour, energetic fonts and illustrations designed especially for the brand that emphasise various items on the menu.
• We have prepared a photo shoot to present the fixed and seasonal menu.
