An architect in a midlife crisis, Oktay Uysal, begins living a double life as a punk while members of Uysals family have their own crisis.
Oktay lives a usual modern city life, a successful architect, live in a residence with his wife and two children. But he is not that satisfied about who he is and questioning about achievements that is formed by society. Everything mentally collapse when he runs into his friend from youth in his hometown.
The Key Art concept represents double life theme of the characters, by its black and white layer and extra-colorful punk patterns. The title treatment only visible behind the paper tears with punk patterns.
Every character in the key arts has it own easter egg that will be understandable by audience while watching the Wild Abandon.
Oktay lives a usual modern city life, a successful architect, live in a residence with his wife and two children. But he is not that satisfied about who he is and questioning about achievements that is formed by society. Everything mentally collapse when he runs into his friend from youth in his hometown.
The Key Art concept represents double life theme of the characters, by its black and white layer and extra-colorful punk patterns. The title treatment only visible behind the paper tears with punk patterns.
Every character in the key arts has it own easter egg that will be understandable by audience while watching the Wild Abandon.
Client: Netflix
Advertising Agency: Tribal Worldwide İstanbul
Creative Chairman: Arda Erdik
Vice President & Executive Creative Director: Başar Bellisan
Design/Concept/Art Direction: İsmail Anıl Güzeliş
Creative Team: Merve Selamet, Sedef Lakay, Mısra Mutlu, Melih Oğuz, İsmail Anıl Güzeliş
Managing Partner & Client Services Director: Emir Medina
Vice President: Alp Gürsoy
Project Manager: Melis Hasanoğlu
Graphic Operator: Karolin Gülo
Photography Production: PPR Istanbul / Erdi Doğan
2021-2022 / İSTANBUL / TURKEY
