La Bulla

Brand Identity and Art Direction.

Sound visual energy.

Bustle, shouts, laughter that turns into guffaws, lively conversations, music, lots of music, the sounds of Veracruz concentrated in La Bulla, the sound of Jarochos energy.

Urban space rescued for the well-being of the neighbors, a multidisciplinary project where we created the name and identity that give an environmental meaning to this park located in the heart of Veracruz.

The central idea of the project is the sound, music and energy of the Jarochos. Encode it visually was something fun and the result is various organic shapes in the form of sounds, which generate visual rhythms inside this place, where color brings to a vital and joyful expression.

The relationship between diversity and community was also decisive, which is why we have proposed different shapes, always associated with a clear color palette to identify La Bulla.

The intervention of the graphic identity to the space also gives it a very human sense, walls and floors were painted, and even some graphic resources were used to decorate some portable furniture, in which books are lent to visitors.

La Bulla, sound energy that moves hearts.





Credits

Project and Architecture: Taller Multidisciplinar
Identity: Bala
Playful Sculpture Infinito: Ariel Rojo Design Studio / Productos Jumbo
Urban Furniture: mmcité
Recreational Games: PlayClub
Photography: Pablo Navajas / Mauro Falcón
Location: Fracc. Hortalizas, Veracruz, México
Client: Ayuntamiento de Veracruz


La Bulla
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La Bulla

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