VODACOM MULTI-CLOUD
Digital Awareness Campaign
Client: Vodacom Business
Job: Digital Awareness Campaign
Team: Myself, Kholofelo Mamabolo (Concept, Senior Digital Copywriter), Yolanda Potgieter (Creative Group Head), Buhle Sebona (Creative Group Head), Jacque Matthee (Executive Creative Director)
Role: Concept, Senior Digital Art Director, Designer
Job: Digital Awareness Campaign
Team: Myself, Kholofelo Mamabolo (Concept, Senior Digital Copywriter), Yolanda Potgieter (Creative Group Head), Buhle Sebona (Creative Group Head), Jacque Matthee (Executive Creative Director)
Role: Concept, Senior Digital Art Director, Designer
Story: Vodacom business cloud and security gives customers the freedom to transition into the digitally-driven landscape without concerns around data security, deployment complexities and collaborative efficiency. Our products and services help customers to remove limits from the way they do business and grow as they embrace cloud transformation.
Problem: Vodacom’s clients were struggling to grasp the Vodacom business cloud and security offering.
Solution: Give the offering a distinctive look that people can come back to in order to visually identify the key need to know aspects of Vodacom business cloud and security. This was followed by the offering being unpacked in an immersive and simplistic way across channels.
360 Degree Social Media Post
To heighten customers’ understanding of the offerings of Vodacom business cloud and security and allow us to explain the product offerings, an interactive 360 degree social media post will be used. This static image, that can be navigated by scrolling, will include product, service and partner images and descriptions as well as links to Vodacom Cloud Marketplace. Although initially an organic post, the 360 degree post can be be boosted as ads that will lead customers to interact with the image.
A limitless marketplace
The icon is the entryway into the Vodacom Business Cloud marketplace. This better visualizes the Cloud products and gives the customer a continued cloud experience from the communications. This will give brand exposure and drive customers to the revamped marketplace. The Vodacom Multi-Cloud Icon will be a moving three dimensional visual. Once you click on the Enter Site button it will pull-away and let customers enter the marketplace website.
