Social Media e Campanhas Sazonais | Localiza Hertz

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Depois de atender por um tempo apenas o Social Always On de Localiza, conquistamos a conta full service, na qual eu fiquei responsável por toda parte de Social e campanhas sazonais. O desafio no social era abrir conversas aproveitando os “now moments” em uma conta que anteriormente só comunicava promoções e valores.

Ja para as campanhas sazonais, o objetivo era vestir toda comunicação a cada ocasião. Com resultados cada vez melhores, atendemos a conta por 3 anos seguidos.

After serving only Localiza's Social Always On for a while, we won the full service account, in which I was responsible for all Social and seasonal campaigns. The challenge on social was to open conversations taking advantage of the “now moments” in an account that previously only communicated promotions and values.

As for seasonal campaigns, the goal was to dress all communication for each occasion. With better and better results, we served the account for 3 years in a row.

Social content | Now Moments