Designing your own personal brand is always a challenge
That said, I've struggled longer than I care to say to create my own brand, as it's a more complicated introspection process than it sounds. It is much easier to see yourself from the outside than from the inside.
However, I believe that I have arrived at a very satisfactory result, the brand is simple and direct, without many flourishes or daydreams. It is a stylization of a peregrine falcon (as in my surname) flying over the globe, making an upward movement, towards the future, towards change.
Using the hawk is a clear association that I wanted to avoid, I wanted to try something different, but in the end, sometimes the simple, the obvious, is the best solution.
All the rest of the identity is derived from this symbol and in a very reduced color pattern, but always abusing contrasts. Also, a clear inspiration in Egyptian symbols in the design, but taking care not to make cultural appropriations.
