The Head & Heart Program was a complete identity created for Employer Solutions Group, a local Austin company that provides health insurance and more to companies striving for a better health outcome for the employer and the employees. This project was extra fun because I was able to help ESG name the program, brand it with a logo, write a communication guide, and write all the content for the program. My challenges were to execute an effective communication guide and be the concept developer, graphic designer, copywriter, production artist and printer consult. My experience in branding and events helped me provide them with a custom, square, hand-sewn, high-end information booklet, a rack card, signage, and promotional collateral for a conference booth.
Logo and Communication Guide for branding
Images of the booklet. We wanted to create a high-end booklet with lay-flat pages, bright colors, and engaging text.
Design files of the Cover, About and Why spread, an Image page, and Conclusion spread.
Two-sided rack card to display in office, leave behind, or hand out at conferences and events.
24x36" tabletop sign, custom koozies to hand out at events, and a table overlay for conferences. We used an overlay and one color (white) print on the koozies to keep the conference materials cost-effective.
