Sabosports makes professional shoes for strength sports. 20 years ago, the company owners bought an old shoe factory in the city of Kirov, retrofitted it for modern production needs, and taught the team to work using new technologies.

The brand’s team carefully monitors the quality of shoes, and develops new styles with the assistance of sports doctors and professional athletes. This brand’s shoes are popular all over the world: they can be found in weights rooms in Texas, at some competitions in Europe, and on the Olympic podium.

At some point, it became clear a long time ago: the shoe quality and brand recognition are far ahead of the brand look and its presentation. Therefore, the Sabosports team conducted a large-scale rebranding together with us. The brand’s platform and the main slogan TRUE SHOES appeared. We changed the name, updated the corporate logo and identity. Furthermore, the brand’s verbal platform appeared — a set of rules defining how the company should speak to be in tune with its audience, sounding sincere and true.