MAN RE-MADE
USN Hardcore Campaign
Client: USN Hardcore Series
Job: Comprehensive Awareness Campaign
Team: Myself, Marc Barclay (Designer), Gardiol Lamberts (Creative Director)
Role: Designer
Job: Comprehensive Awareness Campaign
Team: Myself, Marc Barclay (Designer), Gardiol Lamberts (Creative Director)
Role: Designer
Story: Man Re-Made is a USN Hardcore campaign that ran in the beginning of 2017. The idea behind the campaign was based on re-engineering, re-defining and re-forging every aspect of the human body. Achieving your physical goals faster and with more precision that ever thought possible.
Microscopic imagery of cells were used to illustrate how each product affects certain areas within the body and how the product re-engineers the body on a cellular level. The cold, gritty, hardcore imagery creates resonance with individuals in the hardcore category, thus the target market. This is imagery that these particular individuals are familiar and can associate with that evokes a certain feeling of grit the target audience can relate to.
