OLD MUTUAL ACTION HERO AWARDS
Annual Award Ceremony Production
Client: Old Mutual Life Assurance Company
Job: Annual Award Ceremony Production
Team: Myself,
Kholofelo Mamabolo (Concept, Senior Copywriter), Graham Gerber (DOP), Aidan Stokes (Junior 3D Artist), Dani Felisberto (Junior Motion Graphic Artist), Clayton Mthebule (Assistant DOP), Jacque Matthee (Executive Creative Director)
Role: Concept, Senior Art Director, Production Designer, Set Designer, Set Builder, Set Decorator, Designer
Job: Annual Award Ceremony Production
Team: Myself,
Kholofelo Mamabolo (Concept, Senior Copywriter), Graham Gerber (DOP), Aidan Stokes (Junior 3D Artist), Dani Felisberto (Junior Motion Graphic Artist), Clayton Mthebule (Assistant DOP), Jacque Matthee (Executive Creative Director)
Role: Concept, Senior Art Director, Production Designer, Set Designer, Set Builder, Set Decorator, Designer
Story: To inject some fun and levity into 2021, the theme of the Action Hero Awards will go one step further and make the action heroes come to life to award their counterparts at Old Mutual. Since few people have had anywhere nice to go in 2020 and to make the awards feel special, the awards will be Oscar decorated. Meaning all the figurines will be in black-tie. Using stop-motion and images, the superhero figurines will present the awards, interview staff and exco as well as be part of the pre- and post- event collateral. Everything will thus be pre-recorded and include voice-over. It will also help minimise issues around Covid-19 protocol.
Problem: A division of the Old Mutual Insurance organization was awarding their employees for their contribution and hard work in 2020. The Awards show was to be staged for 30min online instead of live, thus requiring prerecording with the theme of Heroes.
Solution: Give employees a 30min entertainment special that takes their mind off of everything that was going on. This was done by taking the Heroes theme to the extreme and create stop motion Action Heroes award show with action figures reworked to fit the brand.
