V-BOOST
Packaging Design
Client: XS Health
Job: Brand Development, Packaging Design
Team: Myself, Gardiol Lamberts (Creative Director)
Role: Designer
Job: Brand Development, Packaging Design
Team: Myself, Gardiol Lamberts (Creative Director)
Role: Designer
Story: V-boost is a brand created to expose the concept of enhanced vapes to the South African market. V-boost’s slogan is “more than just flavour” and this is due of the fact that the liquid contains actual caffeine and does not just taste like a cappuccino but has the ‘kick’ of one as well. This is a major point of difference within the growing saturated market of vaping liquids.
Visually the idea was to create a clean/pure image for the brand as the caffeine kick in itself is the major point of difference, the brand will eventually be competing in class of its own. The idea of line expansion was part of the design process with red representing an enhanced vape with a caffeine kick, other colours such as blue will represent focus and green representing relaxation that will eventually follow. This is so that clear distinction can be made between each enhancement.
