WINTER SHAPE UP
Logo Design & Development
Client: USN Weight-loss Series
Job: Logo Design
Team: Myself, Gardiol Lamberts (Creative Director)
Role: Designer
Job: Logo Design
Team: Myself, Gardiol Lamberts (Creative Director)
Role: Designer
Story: Winter Shape Up is a USN Weight-loss campaign that ran in the winter of 2016. The idea behind the campaign was based on summer bodies that are made in winter, aiming to reach and motivate consumers looking to stay in shape during the winter season by offering them healthy alternative recipes to otherwise unhealthy winter food favorites using USN products as ingredients.
The colour usage within the logo is key and runs all throughout the campaign, with the idea to create a contrast between the feel good warm feeling of healthy fit living withing the cold breezy blue winter months.
