CHOBE BEER
Brand Development
Client: Blue Diamond Beer
Job: Brand Development
Team: Myself, Kholofelo Mamabolo (Concept, Senior Copywriter), Mbali Cindy (Strategist), Jacque Matthee (Executive Creative Director)
Role: Concept, Senior Art Director, Designer
Job: Brand Development
Team: Myself, Kholofelo Mamabolo (Concept, Senior Copywriter), Mbali Cindy (Strategist), Jacque Matthee (Executive Creative Director)
Role: Concept, Senior Art Director, Designer
Story: Great taste runs deep in the people of Botswana and even deeper in the clans that carry its people’s heritage. This is why we brew a premium beer, rooted in who we are. With tastes that sing the praises of Botswana. Guided by the waters of the Chobe river, filled by the rain that graces our land. Connecting the people of Botwana to their history and bring the people of the world together to enjoy its beauty. This connection to the people, heritage and enjoyment of our country is what the beer celebrates with every bottle. Enjoyed with those people important to you.
Problem: As a brand new beer being developed for the Botswana and Namibia markets, Chobe had to find a way to cut through popular brands and create a something that speaks to the people of Botswana and Namibia as well as markets they would be expanding to in the future.
Solution: Build a beer brand that is deeply rooted in the culture of its people and the elements of a region that is so loved and recognized by people all over the world.
