This is a packaging design for Willie Wonkie’s mini cookies product. It target more younger customers, so here bright colors and cute illustration are in played. The product consist of 3 flavours, Green Tea, Milk, and Coffee.
The special thing about this design are it has interesting part of this design is that you can see the illustration of cracked cookie image on the top of the box and it will crack when you open the cover of the box.
The character itself indirectly has some connection with the flavours. All the components of the design has their own meaning, for example the wavy background actually represent a cup of drink. And basically all the flavours are also a ready-to-go drinks, so I want to take the idea that this cookies come with a mini size for a reason. It's ready-to-go, convinient to hold, and you can have it anywhere.
