Creative Direction  //  Digital  //  UX/UI
OMEGA Watches
Elite Performance Programme
This programme, championed by OMEGA watches, allows successful athletes at youth level to progress and make the last step to becoming successful at an elite level – i.e. breaking world records / winning medals.
Eight young athletes per year are selected to take part in this programme across various sports, each is paired with an existing OMEGA asset – a high profile sports star who will be on board as a mentor figure for our young guns.
There is also a closed network community, a personal portal, that allows the young athletes to communicate with each other, their mentors and manage facets of their day-to-day training regimes.
Athletes Personal Portal
OMEGA
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OMEGA

Digital Concept

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