Citizens Development Business Finance PLC (CDB) wanted people to take their digital banking services seriously.
The ultimate objective was to get people to use more and more of their digital products which would help the company achieve its carbon footprint targets and net zero goals.
This campaign was pitched at a time when Covid was at its peak in Sri Lanka. We saw a lot of staff in banks testing positive. So we wanted the staff of CDB to bring out their perspectives about working amidst a pandemic and how converting to CDB iNet would protect both customers and staff while showcasing other benefits like:
a) Minimising bank visits help in cutting down the amount of carbon we release
b) The more people use digital platforms the more we can save trees by cutting down paperwork
Campaign Concept: Pamodi Kuruppu
Copywriter: Pamodi Kuruppu
